AT&T Social

#RevoltSummit

REVOLT Summit LA is a meeting-of-the-minds for hip-hop’s most creative and inspiring, empowering the next generation of creators and decision-makers to define the future of hip hop. We want to demonstrate AT&T’s unique ability to help aspiring industry professionals learn, network and take action to realize their dreams. We developed a social-first editorial campaign that will be supports with on-site coverage.

PRE-SUMMIT : To increase engagement, we posted an IGS prompting our followers to ask one of their burning questions to the attendees of REVOLT.

DURING SUMMIT : We created daily recap videos of the highlights and learnings for each day of the event.

We captured quotes from panels, moments within the AT&T studio, and more with quote cards throughout the summit.

Sending our influencers out into the field, we had them interview REVOLT attendees about their story.

Airdrop is one of the easiest ways to reach people instantaneously. We had our influencers airdrop the masses at REVOLT Summit, prompting them to come to our booth for some dope swag.

#AT&ThugLife

Emile Berliner was a real OG. On this day, he signed a patent for the telephone & telegraph, basically kickstarting the phone industry and universal communication.