CVS

Everyone wears sunscreen at the beach — but the sun's rays are just as strong elsewhere.
To dramatize this, we helped CVS launch its new skincare initiative, Long Live Skin, with a beach in downtown Philadelphia.

The fun summer campaign made people aware that they need to wear SPF every day,
everywhere in an unexpected and memorable way.

Social Posts

To support the campaign, we created sharable sunscreen videos featuring the work of a sunscreen artist.